Jimmy Jordan – Project Manager

With more than 25 years of experience in the millwork industry, Jimmy brings a wealth of knowledge to the Insidesign team. Since receiving his degree in Architectural Engineering from Southern Technical Institute in Marietta, Jimmy has developed an impressive career in the industry, including owning a residential construction company. Jimmy has managed the production of custom architectural millwork, windows, doors, stairs, as well as custom cabinets for various Atlanta millwork companies. Prior to joining Insidesign, Jimmy established and managed a new millwork division for Jasper Lumber & Components.

Jimmy is married with twin boys. Jimmy became an Eagle Scout at age fourteen and is a volunteer Scout leader working with his sons to achieve their Eagle rank.

Tricia Lent – Kitchen and Bath Designer

After working several years in accounting Tricia decided to make a career change. She had a small business painting murals and had done volunteer decorative painting for a local pre-kindergarten class. Due to her natural affinity for art and design, Tricia chose to return to college to pursue a degree in interiors. She graduated with an Associate’s Degree in Applied Science from Gwinnett Technical College. While at Gwinnett Tech, she was a member of the National Vocational Technical Honor Society and was one of the first students from a two-year college to win the ASID Silver Award in their Student Group Competition. Prior to graduation, Tricia was approached by the Home Depot to become a kitchen and bath designer. Since then, she has gone on to design residential and commercial kitchens and baths for a wide range of clientele at RCS and Diversified Cabinet Distributors.

When not working at Insidesign, Tricia enjoys painting, sewing and design; but most importantly, spending time with her husband of 17 years, Rick, and their three children, Kiersten, Madison, and Wyatt.

Amy Pennington – Controller

Amy Pennington brings a unique background to her role with Insidesign. The eldest daughter of Koetter Woodworking’s CEO, Randy Koetter, developed an early understanding of the finances of the business her grandparents founded in their home 50 years ago. Her first jobs were in the Koetter Woodworking offices, where she learned basic principles of finance and budgeting. From there, Amy went on to earn a bachelor’s degree in accounting, which she used in positions of increasing responsibility at KPMG LLP and Harman/Becker Automotive Systems in Indiana.

Amy joined Koetter Woodworking in April of 2006 where she learned the nuts and bolts of opening and running a wood products showroom from the perspective of both the distributor and the builder, an experience that gave her tremendous insight for the role of Controller with Insidesign. Since 2007, Amy has partnered with Seth to bring to life the first retail location of the 10,000-square-foot showroom in Atlanta’s Perimeter Place.

Amy and her husband, Seth, have two daughters, Sadi and Emme. Sadi was born on 7.7.07 and Emme was born on 8.8.08, the same week the showroom opened.

Seth Pennington – President of Insidesign

Seth Pennington, a native of Sellersburg, Indiana, grew up within miles 10 miles of Koetter Woodworking, and worked for Koetter while in college. After graduation from Butler University in Indianapolis, Indiana with a degree in marketing, he worked for AFLAC in Sales and Sales Management.
Seth joined Koetter Woodworking in January of 2006 to help lead the development of the new concept of Insidesign. After two years of research and then writing the business plan for the new retail concept, Seth was named Director of Sales and Marketing for Insidesign in July 2007.

Seth has worked very closely with Koetter Woodworking and some of Koetter Woodworking’s top customers to validate the need for a new store concept like Insidesign. After leading the real estate team and finding the location for the new showroom, he has managed the build out of the showroom, orchestrated the partnership development with local custom home builders and interviewed and hired the staff of Insidesign.

Seth took over the role of President of Insidesign in 2009. He continues to build the business through exploring new opportunities, planning for future development and challenging the status quo.

Seth and his wife, Amy, have two daughters, Sadi and Emme. Sadi was born on 7.7.07 and Emme was born on 8.8.08, the same week the showroom opened.

John H. Reynolds – Sales Manager

John, a graduate of the University of Mississippi, has nearly 30 years of experience in sales or in sales management within the building industry. His primary focus has been in the window and door segment of the industry providing designers, builders, remodelers and end users with quality products and outstanding service. He started out in Birmingham with J. F. Day a Pella Window and Door Distributor in 1981 and rose from an Area Sales Representative to Areas Sales Manager. As the result of hard work and successful client relationships John received numerous awards throughout his career with the Day organization including the prestigious Top Commercial Sales Leader for 2006. In 2007 he joined Pella Southeast in Duluth, GA and was responsible for sales and account management in the trade segment including residential new construction and remodeling. John has joined the Insidesign Team to get back to a broader, more “hands on” interface with the building industry.

John is married, has two grown daughters, loves to travel and tries to stay in shape so he can excel at his true passion ~~ golf.

Sharon Markey Wilkins – Territory Sales Representative

2009 will mark Sharon’s 30th year in the residential design field. As a Bachelor of Science graduate of Miami University of Oxford, Ohio, Sharon started her career with KBG Interiors of Dunwoody, Georgia where she was responsible for the materials and finish selection for their builder clients in various price ranges. Her career path in interior design took her into several other design houses and gave her extensive experience in selecting and purchasing furniture and accessories for retail sales, model and show home design, resort design and additional builder interface.

Prior to coming on board with Insidesign, Sharon managed her own company, Sharon Wilkins Interiors for 14 years. “Associating with Insidesign will let me get back to doing what I enjoy most,” Sharon said, “meeting with the individual client and focusing on their wants and expectations, whether they are builders or homeowners.”

She and her husband Dan, who is a residential builder, have one daughter, Kathleen. Sharon enjoys antiquing and touring historic cities and homes.

Jackie Akers – Lead Designer

A former Floridian, Jackie came to the Atlanta area to attend Fashion College and began a career in retail. After realizing a true passion for the arts, Jackie decided to return to college and was accepted into the Interior Design program at the University of GA. She began her design career as an intern for an award winning Atlanta design-build firm and after graduating from UGA, was offered a full-time position. Since then, she has gained knowledge in the kitchen and bath industry working for a new home builder, designing cabinetry for a high end custom cabinet shop, and continuing her education through the NKBA.

Jackie enjoys working closely with clients and strives to enhance their lives by creating functional spaces that reflect the personalities of the homeowners. Design offers the perfect balance of technical and creative outlets. Each new project brings a unique and exciting challenge. One of her designs was recently featured on the cover of Atlanta Home Improvement Magazine.

Jackie loves music and enjoys keeping fit with aerobics, kickboxing, and walking the trails at nearby parks. She and her husband Dwight of 23 years enjoy the outdoors, grilling and watching movies on their patio. They have two children, Andrew who is studying at Ga Southern, and Brandon who is active playing tee-ball and basketball.

Sandy Covil – Retail Sales Lead

Having over 25 years of interior design and retail experience, Sandy brings a wealth of knowledge and experience to the Insidesign team. Born, nurtured and educated in Iowa, she graduated from Drake University and set her sights on a teaching career. With a love for design, fabrics and furniture, she eventually developed a furnishings and design business which served both residential and commercial clients. During her ownership, she trained and employed area college design student interns, participated in several show house projects and was a member of IDS, Interiors Design Society. In her time away from Insidesign, Sandy enjoys antiquing, cooking, watching college sports and all with a special love and interest towards her two grand-children, Audrey and Griffin.

Charlie Snider

Cristi Rajevac – Interior Designer - ASID

Cristi is a graduate from Florida State University’s CIDA/FIDER accredited Interior Design program. She had a love for all facets of design as a child and knew that interiors would be her focus once she began shadowing a family friend. Her design aesthetic has come into its own with each new experience and the interesting people she has met around the world. Cristi believes it is most important to keep an open mind and she makes an effort to learn something new every day. She feels lucky to be able to have made a career out of what she is most passionate about. The key to being successful in the residential design industry is to treat each client as they are your only and to understand how they will live in each space. With that, she has created spaces that her clients will enjoy for many years to come.